MoMA Project
Project Description
For this project, I developed a small introduction video for an artist to be featured at MoMA or The Modern Museum of Art. I wanted to focus on the artist already built community and help to build form an already strong and solid foundation. With the ability to showcase not only hand-crafted sculptures but also murals and canvas pieces we are able to bring to you a video that is totally engulfed in nothing but Alex Yanes artwork.
Research & Development
Video Strategy
The idea behind this video was to bring Alex Yanes work to life. I started off first with collecting images to use in the video itself. Again, with his work being sculptures and murals I was able to find a multitude of different options to showcase and work with.
PROCESS
Picture Collection
Sketches
The storyboarding process allowed me to see how I was going to be building and piecing my video together. As you can see in the Storyboard portion, we were going to make the bird fly but, in the final, we decided it would be more fun and entertaining to instead make the fish fly. The inclusion of these small minor details really helps bring the fun and entertainment to the video as well as showcasing the artist themselves in a fun and playful way.